Ember & Rye
A moody, fire-lit site for a restaurant that runs one oven eighteen hours a day, with ordering across four menus, a rewards program called Embers and a catering pipeline.
- Location
- Seattle, WA
- Year
- 2026
- Menus
- 4 with timed windows
- Rewards
- 3 tiers, custom currency
- Forms
- Contact, jobs, catering
- Checkout
- Pickup, curbside, delivery
The brief
Ember & Rye serves brunch on weekends, lunch on weekdays, dinner nightly and cocktails until late, and each menu has its own hours and rules. They wanted guests to order the right thing at the right time, cocktails included, without a pile of third-party widgets.
- Online ordering
- Rewards
- Customer accounts
- Smart forms
- Payments
Online ordering
Four menus that open and close on their own
Weekend Brunch, Lunch, Dinner and the Fireside Bar each have their own serving windows. The menu shows what's serving now, lets guests schedule for later, and keeps the cocktail menu to pickup and dine-in only.
Rewards
A rewards program with its own name
Guests collect embers instead of points and climb from Spark to Flame to Blaze. Tiers, multipliers and rewards are all set by the restaurant, and members redeem straight into their bag.
Smart forms
Catering leads that arrive organized
The event inquiry form adapts to the event type, collects guest counts, budgets and dietary needs, then lands in the owner's dashboard and inbox with a status pipeline from new to booked.
On the phone
Built for thumbs first.
Most orders come from phones. Every page is designed for a small screen, then scaled up.
